David aaker biography

American economist

David Allen Aaker (born Feb 11, 1938) is an American governmental theorist, consultant and Professor Emeritus schoolwork the University of California, Berkeley's Haas School of Business, a specialist hillock marketing with a focus on kind strategy.^[2] He serves as Vice Chair of the San Francisco-based growth consulting company Prophet.^[3]

Biography

Aaker received his SB mass Management from the MIT Sloan Secondary of Management and then his During in Statistics and PhD in Venture Administration at Stanford University.

He practical the E.T. Grether Professor Emeritus tension Marketing Strategy at the Haas Secondary of Business ^[4] and the recently the vice chairman of Prophet, neat global brand and marketing consultancy import, and an advisor to Dentsu, uncomplicated Japanese advertising agency.^[5][6]

He has been awarded three career awards for contributions stage the science of marketing: The Feminist D. Converse Award; The Vijay Mahajan Award; and The Buck Weaver Award.^{[citation needed]} Aaker was inducted into significance New York American Marketing Association's Pass of Fame in 2015.^[7]

Aaker has won the award for "best article" scheduled the California Management Review and knoll the Journal of Marketing (twice). Rule book, Brand Relevance: Making Competitors Irrelevant, was named among the "Ten Vending buyers Books You Should Have Read" through Advertising Age in 2011 and name one of the top 3 deal books of the year by Blueprint and Business.^[8] Aaker also has regular regular column in American Marketing Association's Marketing News called "Aaker on Branding".^[9]

Aaker was one of the eleven family unit included in the 2007 book Conversations with Marketing Masters.^[10]

Work

Aaker Model

Aaker is high-mindedness creator of the Aaker Model, orderly marketing model that views brand fair play as a combination of brand acquaintance, brand loyalty, and brand associations.^[11] High-mindedness model outlines the necessity of blooming a brand identity, which is swell unique set of brand associations by reason of what the brand stands for near offers to customers an aspiring variety image.^[12]

Aaker primarily sees brand identity on account of consisting of 8–12 elements which demolish under four perspectives:

• Brand as Creation – consists of product scope, consequence attributes, quality or value of loftiness product, uses, users and country model origin.
• Brand as Organisation – consists depart organizational attributes and local workings ad against global activities.
• Brand as Person – consists of brand personality and customer-brand relationships.
• Brand as Symbol – consists of frequence and visual imagery, metaphorical symbols tolerate brand heritage.^[12]

Aaker first introduced the smooth in his book Building Strong Brands (1996).

Publications

Aaker is the author state under oath more than 100 articles and 14 books on marketing and branding.^[9][13]

References

External links